Act. Mayor of Malang Visits Emba Jeans, a Widely Recognized Local Product

Sukun (malangkota.go.id) – Acting Mayor of Malang Dr. Ir. Wahyu Hidayat, MM visited the Emba Jeans factory located at Jl. Raya Bandulan no. 51, Sukun District, Malang City, Friday (5/7/2024). Emba Jeans is a local fashion company in Malang City that was founded in 1968.

Wahyu Hidayat revealed that his visit this time was to see firsthand the company that has been established for 56 years and give appreciation for the company’s contribution so far, as evidenced by the number of Malang City residents who have become workers. “I also want to see the extent of Emba Jeans production, and it turns out that it is not inferior to other brands, both local and foreign products,” Wahyu explained.

According to Wahyu, Emba Jeans products are very good, contemporary, can adjust the model and the wishes of the community so far, and the price is also very affordable. “Emba has contributed a lot to Malang City, we from Malang City Government will also help introduce Emba as Malang’s original product,” Wahyu said.

Furthermore, he said, the Malang City Government also has a Kemis Mbois program which is a form of commitment to strengthen local MSME products. Many people are still unaware that the Emba brand, which turns out to be an acronym for Embong Bandulan, is an original Indonesian product, precisely Malang City. “This is very much in line with the Malang City Government program which continues to encourage the growth and development of 17 creative economy subsectors, including fashion,” Wahyu said.

Emba Jeans HRD Director Joko Tricahjana expressed satisfaction with the presence of Act. Mayor of Malang. “So far, Emba has been distributed throughout Indonesia. We always present the best design and quality to continue to attract public interest,” explained Joko.

He mentioned, Emba continues to innovate in order to compete with various other brands that are now emerging. Despite the fierce competition in the Indonesian clothing and fashion industry, he remains optimistic. “We have distributed Emba products to all Matahari and Ramayana networks throughout Indonesia,” Joko explained. (cah/yon)

source:https://malangkota.go.id/en/2024/07/05/pj-wali-kota-malang-kunjungi-emba-jeans-produk-lokal-yang-telah-dikenal-luas/