KIM Malang City 2024 Short Video Competition Held

Klojen (malangkota.go.id) – The City Government of Malang is intensifying its efforts to promote of Micro, Small and Medium Enterprises (MSMEs) to be more widely recognized. One of them is through the Short Video Competition for Community Information Communities (KIM) held by the Communication and Informatics Office (Diskominfo) of Malang City.

Acting Mayor of Malang Dr. Ir. Wahyu Hidayat, MM when opening the Socialization of the 2024 KIM Short Video Competition at the Mini Block Office (MBO) Building of Malang City Hall, Thursday (1/8/2024) expressed his appreciation for the event which will be able to further introduce various potentials in the Malang City area.

“I hope that the KIM 2024 Short Video Competition can be a positive opportunity for KIMs in Malang City to compete against each other in a positive way. With the KIM 2024 Short Video Competition that will be socialized, I hope that KIM can provide a different look at the potential of the village. Including information that is really interesting so that people who see it will be interested,” Wahyu explained.

Wahyu believes that through the initiation of this short video competition, it will be able to form an informative and communicative Malang City community as support for strengthening regional potential, including MSMEs with their characteristics and characteristics so as to further strengthen regional competitiveness.

“The implementation of this short video competition is one of the efforts to encourage the competence of all KIMs in Malang City as government partners engaged in information management and as part of the national information system network in information dissemination and absorption of community aspirations,” he said.

Meanwhile, the Head of the Malang City Diskominfo Office, Muhammad Nur Widianto, S. Sos said that the use of videography in marketing and communication strategies is becoming increasingly important, especially in today’s digital era.

“Through this KIM 2024 Short Video Competition, in addition to optimizing MSME marketing through visual power that can be disseminated through digital content, especially through social media platforms, it can also improve the ability of KIM members to be more creative and innovative in carrying out information dissemination,” he explained.

With the theme of MSMEs in their respective regions, this short video competition presents judges from film practitioners, the Head of the Malang Youtuber Community, and the Owner of Mopic Cinemas Malang. Several things that are taken into consideration in the assessment include that the video must be informative and have an element of entertainment. The short film competition, which is included in one of the 17 creative economy subsectors, is also expected to further strengthen Malang City as a World Creative City 2025. (yul/yon)

source:https://malangkota.go.id/en/2024/08/02/lomba-video-pendek-kim-kota-malang-2024-digelar/